Tracee Ellis Ross Unveils New Beauty Line To Commemorate Juneteenth

      (Photo: Pattern Beauty)

      New products from the Pattern Beauty collection

      Tracee Ellis Ross wants to celebrate Juneteenth, June 19 marks the official end of slavery in the US, announcing the new phase of her Pattern Beauty haircare line. Ross created her beauty collection with her personal curl journey in mind and want to help women embrace their natural curls.

      Ross’ Pattern Beauty haircare line debuted in September 2019 and was ten years in the making featuring 15 tools and styling products for tight textured, coiled, and curly hair. Pattern Beauty products feature tools and formulas for the natural hair community, utilizing feedback through product development.

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      I’m proud to present the PATTERN Poetic Piece! Manifesting the essence of this campaign into a living, moving expression was so incredible, but it wouldn’t have been possible without these like-minded creatives who helped me turn my vision into reality… It’s one thing to work with your best friends, but it’s another when they are as talented as these two are. Thank you @mpaganucci and @samiranasr for not only being my best friends, but also for making this a beautiful experience. Man, I love you both. To finally be able to work with the impeccable @sharifhamza, who knows a thing or two about creating a narrative through images, was such a pleasure. Thank you once again to @amenabee for weaving words into magic and being our poetic partner at @patternbeauty. @naivashaintl, the vastness of hair looks you created on so many of us was beyond! Thank you for sharing your gifts. You crushed it. Thank you @gracegraceahn for your incredible use of color and shared love of natural glowing skin. @heyvinson: thank you for inspiring new shapes and conjuring different stories through our bodies. To the @patternbeauty team: thank you for your tireless, loving, & passionate energy, and for supporting my vision. Thank you @jcwolfington for making all this happen. And thank you to this cast of beauties for sharing your light, your hearts, and your hair, and allowing us to tell the PATTERN story through you. #StyleYourPattern

      A post shared by Tracee Ellis Ross (@traceeellisross) on

      The new collection features products including an edge tool, edge control and curling gel, a wide-tooth comb, and hydrating mist. One of the most popular products of the new collection is the Jojoba Oil Hair Serum Self-Heating Packs that helps to keep hair moisturized.

      This new phase of the Pattern Beauty collection will be available in Ulta Beauty stores starting June 28 in-store and online.


      by
      Beauty
      June 23, 2020

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